The FTC’s Top 10 List of Internet Fraud and Scams

Scams and Shams Abound on the Internet

 

The Internet Legal Advisor - The FTC's Top 10 List of Internet Fraud and Scams

The Internet Legal Advisor - The FTC's Top 10 List of Internet Fraud and Scams

Using actual consumer complaints, the FTC has created a consumer fraud database and law enforcement officials have identified the top 10 “DOT CONS” on the Internet.  The following is a continued compilation of what the FTC has identified as the top 10 Internet scams:

Internet Auctions

The Bait: Shop in a “virtual marketplace” that offers a huge selection of products at great deals.

The Catch: After sending their money, consumers say they’ve received an item that is less valuable than promised, or, worse yet, nothing at all.

The Safety Net: When bidding through an Internet auction, particularly for a valuable item, check out the seller and insist on paying with a credit card or using an escrow service.

Internet Access Services

The Bait: Free money, simply for cashing a check.

The Catch: Consumers say they’ve been “trapped” into long-term contracts for Internet access or another web service, with big penalties for cancellation or early termination.

The Safety Net: If a check arrives at your home or business, read both sides carefully and look inside the envelope to find the conditions you’re agreeing to if you cash the check.  Read your phone bill carefully for unexpected or unauthorized charges.

Credit Card Fraud

The Bait: Surf the Internet and view adult images online for free, just for sharing your credit card number to prove you’re over 18.

The Catch: Consumers say that fraudulent promoters have used their credit card numbers to run up charges on their cards.

The Safety Net: Share credit card information only when buying from a company you trust.  Dispute unauthorized charges on your credit card bill by complaining to the bank that issued the card.  Federal law limits your liability to $50 in charges if your card is misused.

International Modem Dialing

The Bait: Get free access to adult material and pornography by downloading a “viewer” or “dialer” computer program.

The Catch: Consumers complained about exorbitant long-distance charges on their phone bill.  Through the program, their modem is disconnected, then reconnected to the Internet through an international long-distance number.

The Safety Net: Don’t download any program to access a so-called “free” service without reading all the disclosures carefully for cost information.  Just as important, read your phone bill carefully and challenge any charges you didn’t authorize or don’t understand.

Web Cramming

The Bait: Get a free custom-designed website for a 30-day trial period, with no obligation to continue.

The Catch: Consumers say they’ve been charged on their telephone bills or received a separate invoice, even if they never accepted the offer or agreed to continue the service after the trial period.

The Safety Net: Review your telephone bills and challenge any charges you don’t recognize.

Multilevel Marketing Plans/Pyramids

The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program.

The Catch: Consumers say that they’ve bought into plans and programs, but their customers are other distributors, not the general public.  Some multi-level marketing programs are actually illegal pyramid schemes.  When products or services are sold only to distributors like yourself, there’s no way to make money.

The Safety Net: Avoid plans that require you to recruit distributors, buy expensive inventory or commit to a minimum sales volume.

Travel and Vacation

The Bait: Get a luxurious trip with lots of “extras” at a bargain-basement price.

The Catch: Consumers say some companies deliver lower-quality accommodations and services than they’ve advertised or no trip at all.  Others have been hit with hidden charges or additional requirements after they’ve paid.

The Safety Net: Get references on any travel company you’re planning to do business with.  Then, get details of the trip in writing, including the cancellation policy, before signing on.

Business Opportunities

The Bait: Be your own boss and earn big bucks.

The Catch: Taken in by promises about potential earnings, many consumers have invested in a “biz op” that turned out to be a “biz flop.”  There was no evidence to back up the earnings claims.

The Safety Net: Talk to other people who started businesses through the same company, get all the promises in writing, and study the proposed contract carefully before signing.  Get an attorney or an accountant to take a look at it, too.

Investments

The Bait: Make an initial investment in a day trading system or service and you’ll quickly realize huge returns.

The Catch: Big profits always mean big risk.  Consumers have lost money to programs that claim to be able to predict the market with 100 percent accuracy.

The Safety Net: Check out the promoter with state and federal securities and commodities regulators, and talk to other people who invested through the program to find out what level of risk you’re assuming.

Health Care Products/Services

The Bait: Items not sold through traditional suppliers are “proven” to cure serious and even fatal health problems.

The Catch: Claims for “miracle” products and treatments convince consumers that their health problems can be cured.  But people with serious illnesses who put their hopes in these offers might delay getting the health care they need.

The Safety Net: Consult a health care professional before buying any “cure-all” that claims to treat a wide range of ailments or offers quick cures and easy solutions to serious illnesses.

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Can you avoid getting caught by a scam artist working the web?  Not always.  But prudence pays.  The FTC offers these tips to help you avoid getting caught by an offer that just may not click:

●     Be wary of extravagant claims about performance or earnings potential.  Get all promises in writing and review them carefully before making a payment or signing a contract.

●     Read the fine print and all relevant links.  Fraudulent promoters sometimes bury the disclosures they’re not anxious to share by putting them in “tenny-tiny” type or in a place where you’re unlikely see them.

●     Look for a privacy policy.  If you don’t see one – or if you can’t understand it – consider taking your business elsewhere.

●     Be skeptical of any company that doesn’t clearly state its name, street address and telephone number.  Check it out with the local Better Business Bureau, consumer protection office or state Attorney General.

To file a complaint with the Federal Trade Commission, or to get free information on consumer issues, call toll-free, 1-877-FTC-HELP, or use the complaint form at www.ftc.gov.

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Peace Out, Aim High and enjoy tomorrow morning’s cup ‘o coffee while checking the status of overnight in-payments.

Catmandu


Posted in Email, Internet and Direct Marketing, Federal Trade Commission and the Internet | Tagged , , , , , , , , , , , , , , , , , , , | Comments Off

Credit Cards and the FTC Take Stance Against “Negative Option” and “Forced Continuity”

Credit Card Companies Put Heat on “Brand Damaging” Practices of “Negative Option” and “Forced Continuity” Internet Sites

 

Membership Sites are definitely in vogue.  If there was any doubt, the success of the product launch of Ryan Deiss’ Perpetual Traffic Formula this week has soundly resolved any such question.

Yet, let’s make sure we throw some caution to the wind when it comes to Membership Sites.

Yes, they are a tremendous business tool for recurring revenue.  In fact, if conducted appropriately, Membership Sites can easily compound income exponentially.  However, in attracting those initial customers to “sign on” one must be very, very careful not to cross the legal lines of “negative option” and “forced continuity.”

The Internet Legal Advisor - Credit Cards and the FTC Take Stance Against “Negative Option” and “Forced Continuity”

The Internet Legal Advisor - Credit Cards and the FTC Take Stance Against “Negative Option” and “Forced Continuity”

Our big protective brother, the FTC, has already implemented rules regarding “negative option” sites and telemarketing (to be covered in another post very soon).  Based on the most recent rule changes, initiated more than a year ago, and due to a plethora of consumer complaints, chargebacks and other issues that cost the credit card companies money, the credit card companies are taking a stance against “negative option” and “forced continuity” sites to save their own financial hide.

Which companies?  Well, Visa and Mastercard.  And, that’s enough.

Early this year, a merchant account provider sent out the following letter (edited slightly for grammatical purposes only) to its customers.  READ IT, weep, and take heed (actual names have been omitted to protect the innocent):

[Merchant Account Provider] wants to inform everyone of changes expected from the Payment Brands regarding practices that are considered “Brand Damaging.”  As you may be aware, both Visa and MasterCard are taking action in response to increases in consumer disputes related to card-not-present and direct response products and services.  [Merchant Account Provider] is endorsing the adoption of Best Practices to support our merchant base in conducting business in a manner that protects both businesses and consumers from fraud.  To date no formal announcement has been received, however [Merchant Account Provider] is issuing this communication now in an effort to educate and assist our agents/merchants in complying with anticipated Payment Brand mandates and actions.

MasterCard has recently warned the acquiring community that “Negative Option” enrollment will be considered a “Brand Damaging” business practice.  “Brand Damaging” is a very broad term and is still being defined, but in light of recent fines to our counterparts, we must be proactive.  Indications are that MasterCard will require immediate termination of merchants identified as using this business practice, along with any other practices considered “Brand Damaging”.  This follows recent policy changes from Visa regarding descriptor formats and disclosure of corporate entities related to Direct Response offers, with the intent to enforce all chargeback and transaction monitoring programs as defined by the associations.

[Merchant Account Provider] cannot accept merchant applications for products and/or services employing “Negative Option” enrollment, in addition to the following practices:

  1. Marketing models that employ “Free-Trial,” “Deferred Billing” and/or “Shipping Only.”  Customers must be receiving a tangible good or contracted service in exchange for charging of payment cards.  Incentivized discount offers are acceptable when the cardholder is receiving something in exchange for payment, however we will be unable to support accounts engaging in hidden or delayed charges and ‘free’ offers that are not truly free.
  2. “Cross-Selling” and “Up-selling” business practices.  All sales should be directly between the business entities (merchant) processing the transaction and the cardholder, with cardholder authorization for all purchases.
  3. Per Payment Brand guidelines, the use of multiple merchant accounts, billing descriptors and merchant processors may be viewed as an attempt to avoid chargeback monitoring programs and is prohibited.  Perceived non-compliance has led to termination of processing relationships.  [Merchant Account Provider] will review the business consideration for opening multiple merchant accounts to ensure compliance with Payment Brand guidelines.

Transactions generated from Internet traffic and all other lead sources must be managed and monitored for potential fraud using an approved system.  Third Party service engagement may be a requirement for account approval.

The FTC has recently published guidelines regarding “Negative Option” enrollment programs and is taking a very aggressive position against merchants utilizing/employing this business practice.  Recommendations take in part from the FTC’s website may include, but are not limited to, the following:

  • Material terms should be disclosed in a clear, concise manner.  Unnecessarily long or inconsistent terms are viewed as an attempt to mislead the consumer.
  • Terms should be disclosed in a conspicuous manner, clearly placed and labeled on websites in a location that indicates the importance and relevance to the transaction.  Fonts and colors must be easy to view.
  • Material terms must be disclosed prior to completion of the transaction and before a financial obligation is incurred by the consumer.
  • Customers must provide affirmative consent to any offer, examples include a mandatory “I Agree…” statement checkbox, where the customer is acknowledging the Terms and Conditions of the offer and consents to be entered into continuity program as a result of completing the transaction.  Pre-checked boxes do not qualify as affirmative consent.

Merchants must not discourage or make difficult in any way the disclosed cancellation procedures and all cancellation requests must be honored in accordance with the stated terms of the transaction.

**END OF LETTER**

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So that there is no misunderstanding, there is absolutely nothing wrong with Membership Sites per se.  In fact, it is our intention – someday – that this site will have a membership area component.  And, if you are working with Ryan, Eben Pagan, Mike Filsaime or any of the other top Internet Marketing people out there, I am confident that their products, seminars, courses - whatever – appropriately cover this legal landscape.  However, ignorance of the law is no excuse, so always make sure that you err on the side of being overly compliant with FTC mandates than falling short.

Peace Out, Aim High and enjoy tomorrow morning’s cup ‘o coffee while checking the status of overnight in-payments.

Catmandu

Posted in Email, Internet and Direct Marketing | Comments Off

Nestle, GreenPeace, Social Media, Palm Oil and Orangutans

The Power of Social Media – Who Is In Control and Crises Management

 

For more than a week now, I have been watching with great interest the Nestlé-Greenpeace-Facebook controversy.  Putting aside the merits of the controversy – explained briefly below – the entire matter is an amazing statement of our times and how Social Media and 2.0 has changed the way we – a global community – interact.  And, of course, the controversy – like any large scale mess – has its political, legal and moral issues.

We will try to re-cap what happened and provide a synopsis of some of what we can take-away from this story, still unfolding.

Nestle's Logo - As it appears on Facebook

For those unfamiliar, the enormously popular social media site, Facebook, has two types of profiles that users may establish: either a “personal” page, where the user interacts with other Facebook members (“Friends”) who are within the user’s network, or a “fan” page, which is a business/commercial page where other Facebook members may become a “fan” in order to post comments to the user’s “fan” page.  As per Facebook rules and terms of use, Personal pages are strictly for personal use; any commercial use within a Personal page may bring a reprimand from Facebook or even termination of the account.

Personal pages allow the user greater flexibility and freedom to interact with Friends in the user’s network.  On the otherhand, the Fan page format is more restrictive, but does allow the user to interact with fans who have posted comments, including promotions, marketing, PR, etc.  The Fan page is a great way for a business or a person engaged in a business to connect with followers, subscribers and customers.

Nestlé, the “Swiss chocolate” company turned mega food conglomerate – like many commercial entities these days – has a Fan page.  If you are a “fan” of Nestlé, sign on.  Nestle’s Facebook Fan Page may be accessed by Clicking this Link.

(By way of quick digression, the power of Facebook Fan pages cannot be overstated.  Just within the last few weeks, Facebook has surpassed Google as the most heavily trafficked website in the world, as per Alexa stats.)

On or about St. Patty’s day, depending where you live in the world, the environmental activist organization Greenpeace initiated a co-ordinated attack on Nestlé concerning its use of palm oil produced by Sinar Mas, one of the largest palm oil producers in an Indonesia, whose alleged production practices destroy senstive rain forests inhabited by endangered orangutans.

In particular, Greenpeace alleges that Nestlé buys palm oil from Sinar Mas, that Sinar Mas and other similar companies are destroying the Indonesian rain forests in order to plant oil palms, and that Nestlé uses that palm oil in Kit Kat, Rolo, Butterfinger and Coffee Crisp products.  According to Greenpeace, these rain forests are the home to organgutans, and with the destruction of their habitat, so goes the destruction of the orangutan.  Greenpeace’s report in this regard may be downloaded by Clicking Here. (Please note that this Post by The Internet Legal Advisor specifically, and expressly, does not advocate any position on this issue; rather, the focus of this article is the story itself and the lessons to be learned by those who engage in Social Media).

The closing scene of the Greenpeace video that Nestlé forced YouTube to remove.

The attack against Nestlé by Greenpeace was well coordinated, multi-faceted and included the posting of a highly controversial video on the video sharing site YouTube, the release of a report as to Nestlé’s activities, and, of course, posting comments on Nestlé’s Fan page on Facebook.  For further details on Greenpeace’s coordinated efforts, see Matt Ridings’ timeline post by Clicking Here

To fully comprehend the controversy in full, let’s break it down into segments.

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The Video

 

As part of its coordinated effort, Greenpeace uploaded a well-produced, but graphically disturbing, video to YouTube.  Greenpeace’s issued a statement with the video, depicting an office worker “taking a break” to eat a Kit-Kat candy bar that is actually a chocolate coated orangutan finger that drips blood as the office worker bites into it, which states:

“Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction.

“We all deserve to have a break – but having one shouldn’t involve taking a bite out of Indonesia’s precious rainforests. We’re asking Nestlé to give rainforests and orang-utans a break and stop buying palm oil from destroyed forests.”

Obviously, Nestlé was not pleased with the video.  However, it was Nestlé’s response to the video that perhaps stirred the controversy into full boil.  Rather than confront the issue head on within the YouTube forum, Nestlé used ”censorship” under the guise of Intellectual Property claims to force YouTube to take down the video.   Indeed, after the video had been seen by fewer than 1,000 viewers, it was forced from YouTube and replaced with the statement: “This video is no longer available due to a copyright claim by Société des Produits Nestlé S.A.”

(YouTube’s standard protocol when it receives a “take down” demand letter concerning potential infringement of the rights of an alleged Intellectual Property right owner is to immediately comply with the demand – a “shoot first, ask questions later” response.  Under the DMCA and other legal restrictions, this is an appropriate response by YouTube to avoid potential liablity on its part.  Under the DMCA, and as per YouTube’s legal policies, the party “censored” by the takedown has a right of appeal.)

Greenpeace would not be denied and responded quickly by uploading the controversial video to another video sharing site, Vimeo.  In addition, Greenpeace sent out word about the video’s suppression via Twitter and other social media, resulting in users attacking Nestlé for its heavy-handedness. Significantly, many noted that they would not have heard of the issue if Nestlé had not had the video pulled.

Okay, I know you want to see it, so here is the controversial video.

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[Legal Disclaimer: The video is graphic in nature, which some viewers may find disturbing.  Viewer discretion is advised.]

 

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 Facebook – Nestlé’s Response (Or Lack Thereof)

 

Word of Nestlé’s YouTube censorship spread like wildfire and was an accelerant that fueled the flames, perhaps beyond what Greenpeace could have achieved without Nestlé’s unintended cooperation.  In his post, “Kit Kat spat goes viral despite Nestlé’s efforts,” Simon Houpt states that “The protest might have fallen flat if Nestlé had ignored it.”  Maybe, maybe not.  But one thing is sure: people were generally more enraged about Nestlé’s attempt to censor the video than respond within the community in which it had been raised.

Such a response could have been made on YouTube.  But, at the very least, a continuing interactive dialogue could have (and, arguably, should have) been initiated on Nestlé’s Facebook Fan page.  That did not happen.

The result is that Nestlé’s Facebook Fan page was, and continues to be, flooded with new “fans.”  But, these “fans” are not supporting Nestlé’s position; they are against Nestlé.  As of this writing, Nestlé’s fan total is approaching 100,000 – and they are not friendly by any means.

And now, the focus of the anger has shifted from Nestlé’s initial ill-advised response (censorship of the video) to the merits of Greenpeace’s cause.  Touché.

What happens next is even more perplexing.  Rather than deal with the controversy on its Facebook Fan page, Nestlé ignores it, instead choosing to issue a statement on its corporate website.  In essence, Nestlé abandons its Facebook Fan page, surrendering it to the community now against it. The very beauty of 2.0 and Social Media is that it belongs - perhaps not legally, but certainly in practical manner – to the community.  But, in this case, Nestlé established the community and the citizenry has gathered at the castle to petition the king.  Would it not make sense for the king to address the subjects’ greivances? The king has fled and the community has seized the Nestlé Fan page and made it the community voice against Nestlé.

As is often said in legal briefs, Nestlé’s “silence is deafening.”  Ouch.

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Nestlé’s “Official” Response to the Controversy

 

In order to provide a fair perspective of the actual merits of the issues, Nestlé makes the following claims in its official corporate statement concerning the controversy:

Why is Greenpeace targeting Nestlé with this protest?

The overall campaign is targeting the protection of rainforest and biodiversity in Indonesia, a concern we share. Specifically they are focusing on the activities of Sinar Mas, one of the largest palm oil producers in that country.

Do you buy palm oil from Sinar Mas?

No we don’t. We share the deep concern about the serious environmental threat to rainforests and peat fields in South East Asia caused by the planting of palm oil plantations. After the publication of Greenpeace’s “Illegal Forest Clearance” report in 2009, we started our own investigations, reviewing the allegations that the report made. As a result of these investigations, we took the decision to replace Sinar Mas as a supplier of palm oil with another supplier for further shipments. We confirm that Nestlé has only bought from Sinar Mas for manufacturing in Indonesia, and no palm oil bought from Sinar Mas has been used by Nestlé for manufacturing in any other country.

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 What Can Be Learned?

 

There are many lessons to be learned here.  How many times have we now seen corporate fail miserably to grasp the fundamtental community nature of Social Media and Web 2.0? 

In an excellent post on the subject, Crises Planning: Prepare Your Company For Social Media Attacks, Jeremy Owyang outlines the following lessons that can be taken away from this story:

Brands are Unprepared for Organized Social Attacks

•  While every company has critics, they can now organize a coordinated attack.
•  Facebook fan page brand-jacking is the new form of tree hugging.
•  Ownership isn’t clear –yet the POWER belongs to community.

Recommendations to Brand Owners: Develop a Community Strategy and Practice Crises Response

•  Companies must have a community strategy –don’t jump without a parachute.
•  Hire seasoned community managers –don’t relegate to PR intern.
•  Plan and practice for the worse –yet live for the best.

Jeremy makes some excellent points and I recommend his post.

Social Media Today also makes some great points as to this major ball-drop by Nestlé.  In his post, How to Salvage Your Brand on Facebook: Lessons for Nestle, Rohit Bhargava first notes that: “In my mind, this is another great example of the type of crisis that we have seen in many companies that ultimately helps to awaken their entire teams to the power of social media and how it may require a different type of thinking.(emphasis original).  How true – I couldn’t agree more.  Rohit then continues with specific instructions that Nestlé may best pay attention to:

  1. Apologize and change their tone.
  2. Use employees for more than just HR.
  3. Share positive stories more transparently.
  4. Consolidate branded Facebook efforts.
  5. Find and encourage more advocates.

I urge you to read Rohit’s article, as I have only provided an outline and he makes sensational points that demonstrate how much Nestlé has in its favor and how it failed to use those positive assets – mostly human in nature – to manage and even turn the tide of this crisis in its favor.

Personally, I like Nestlé, and ultimately, I think they are doing (or will do) the right thing.  I also think orangutans are really, really cool.  From an evolutionary perspective, they are one of our closest cousins and deserve a protected place on this planet, too.  What this story shows, however, is that sensitive corporate PR issues can no longer be managed and resolved as they may have ten years ago.

The power is in the community, and the king had best recognize it, lest the citizenry taketh over.

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Post Mortem: Business Week Report: “Indonesia Minister Says Nestle Has ‘Right’ to Cut Off Sinar Mas”

 

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Posted in In the News, Social Media and Web 2.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , | Comments Off

The Benefits of a Provisional Patent Application

The Bargain of the Century?

 

There is an enormous amount of misinformation and misunderstanding among non-practitioners as to provisional patent applications (“Provisionals”) – what they are, how they work and the benefits (and pitfalls) of filing a Provisional with the United States Patent and Trademark Office (the “USPTO”).

Consider.  A Provisional is not even a bona fide, genuine patent application.  The Provisional application doesn’t contain any claims – the legal description of the invention that the inventor believes is entitled to patent protection- and the Provisional is never examined by the USPTO.  A Provisional, by itself, will NEVER mature into a patent.

That being the case, why file a Provisional?  To the uninformed, it may seem a waste of time and resources, particularly much needed financial resources, to pursue a Provisional.

To the contrary, it is precisely these reasons – time and financial resources (really, the lack of either or both) why filing a Provisional may be the required course of action.  Let me explain.

In essence, a Provisional is a full invention disclosure, complete with drawings if necessary to understand the invention.  The disclosure must explain the invention, how it works and how to make it.  It must meet the enablement requirement.  There should be enough of this information in the Provisional so that one experienced in the art can understand and build/duplicate the invention, without undue experimentation.  But, that is about all that is required, and experienced inventors are usually able to draft the Provisional in full – meeting these requirements – without significant involvement from patent legal counsel.

But, here is the key to understanding Provisionals: A Provisional only lives for ONE YEAR and not a minute longer.  It automatically dies at midnight on the one year anniversary date of its filing.  Legally, it no longer exists.  Just like that, it is gone.

In order to continue the patent process, the applicant of the Provisional, always in the name of the inventor even if a company is ultimately behind the invention and is assignee to all rights thereto, must file the “real” non-provisional, utility application during the pendency of the Provisional and the non-provisional application must expressly claim the benefit and priority of the Provisional to continue the patent process.  The result is that the non-provisional’s effective filing date, otherwise known as the “priority date” (the “Priority Date”), is that of the Provisional and, from a legal perspective, the non-provisional is deemed to have been filed on the Priority Date.  The claims in the non-provisional receive that same benefit, provided that they are based on the invention disclosure of the Provisional and that no new matter has been added.

Okay, it is beginning to make sense.  You understand how the Provisional works.  But why file this “disclosure” in the first place?

Ahhh, now we come to the real, practical, logistical benefits of a Provisional.

First, there may be compelling legal reasons to immediately file a Provisional.  Specifically, there may be a fast approaching Section 102 bar date and there is simply not enough time to file the non-provisional utility application.  This happens frequently where the inventor sought to market or finance the invention, thereby publically disclosing it, without realizing that such an occurrence starts the one year legal clock running.  If the inventor is going to seek patent protection on the invention, Section 102 of the patent statute requires that an application be filed within one year of the first date of such occurrence.  Section 102 sets forth additional “public disclosures” and these are referred to as “Section 102 bar dates.”  Again, these additional 102 bar dates are disclosures (events), the occurrence of which the inventor did not or does not realize would eventually limit the inventor’s rights to obtain a patent on his or her invention.

To understand the harsh realities of Section 102 bar dates, one must consider Section 102 and the legal requirements for obtaining a patent.  Section 102 of the patent statute sets forth the basic “novelty” requirements for patentability.  If the inventor waits too long, thereby exceeding a statutory bar date under Section 102, the invention is no longer considered “novel,” an express requirement (Patents may be obtained only on new, useful and non-obvious inventions).  As such, nobody, including the inventor, can patent the invention if a bar date has passed as a matter of law.  The invention is no longer “novel” or new.  When that happens, the invention has thus become “unpatentable,” and anyone may practice the innovation, unless other law applies to protect other potential rights of the inventor.  But, patent protection is simply no longer available.

When an inventor’s back is up against the wall of a Section 102 bar date – perhaps just days before a one year anniversary – usually the ONLY thing that can be done to preserve the inventor’s rights is to file a Provisional.  Provisionals can be prepared quickly and often times the inventor has enough disclosure material that this may be accomplished within hours.

So, benefit number one is when there just is not enough time to properly prepare a non-provisional utility application in time before a Section 102 bar date.

The second benefit is also based on “not enough time” factors – this time as applied to other events.  Suppose the inventor has scheduled a meeting with a large company for the purposes of a potential “deal” of some sort (putting aside issues of whether it makes business and/or legal sense to do so at that time).  Most legitimate companies, including marketing companies, will either: 1) refuse to meet with the inventor unless the inventor signs their version of a non-disclosure or confidentiality agreement (“NDA”) and the invention is either already patented or is the subject of a pending patent application, i.e., the invention is “patent pending,” or 2) the company will meet with the inventor, again after signing their NDA, but the ONLY rights that the company will recognize with regard to the disclosure of the invention are those covered under an existing patent, or, again, if the invention is patent pending.  In the case of the latter, if the invention is not patented or patent pending, the inventor may disclose the invention at his or her own risk.  The company’s NDA will expressly provide that the company will take that information and do whatever they want with it and that they owe the inventor nothing in return.  Indeed, a raw deal.  But, that protects the company – perhaps they have been working on the very same idea and are weeks away from launching a product that seemingly would appear as if it was “stolen” from the inventor.  That draconian clause in the company’s NDA may have now just save them from needless and frivolous litigation.  It cuts both ways and these NDAs, while appearing oppressive, are meant to protect both sides.  At least you know what you are getting yourself into (FYI, if a company is willing to meet with you without an NDA, have them sign your version ahead of time; if they refuse, then do NOT meet with them).

If this meeting is fast approaching and there is not enough time file the non-provisional utility application, the Provisional may be the only way to preserve the inventor’s rights in and to the invention.  Yes, an invention the subject of a validly drafted Provisional is “patent pending” (another benefit, discussed below).

Thus, benefit number two is again where there is simply not enough time to file a non-provisional utility application.  In this case, instead of a looming Section 102 bar date fast approaching, there are other compelling reasons – usually based on public disclosure to large (and obviously, more powerful) third parties for potential commercial opportunities.  In such cases, the inventor absolutely MUST be patent pending in order to preserve his or her potential future rights in light of such disclosure.  Moreover, the NDA may even require that the invention be patent pending or the company will not meet with the inventor.

Third, yet another time related benefit.  The inventor simply needs more time to conduct market research, develop a business model and plan, investigate manufacturing options, research licensing potential, etc.  In other words, the invention has been invented, but the inventor has not done its homework on the business end.  In such cases, the inventor may have legitimate concerns as to whether there is any, or to what extent, commercial potential for the invention.  Rather than spend significant financial resources on the front end in preparing, filing and prosecuting a non-provisional utility application, rightly, the inventor determines that some serious business research and planning must be conducted in order to determine whether the whole project makes sense.

Filing a Provisional provides the inventor the benefit of one whole year to get the inventor’s ducks in order.  Yes, that is quite a bit of time – however, considering that obtaining financing is often involved, that one year goes very fast.  Be careful.  The reason why the Provisional was filed was because there initially was insufficient time – so, don’t waste it.  It would be a shame to come up on the one year expiration date of a Provisional and still be in need of more time.  The only option at this point is to file a non-provisional and claim the benefit and priority of the Provisional in order to preserve patent rights and move the patent process forward.

Our fourth major benefit for filing a Provisional is based on financial and economic factors (already touched upon briefly above): the cost of preparing and filing a Provisional is far, far less expensive than doing the same for a non-Provisional.

Consider: Provisionals can be properly prepared and filed for under $1,000.00.  Sometimes, considerably less than that if the inventor properly prepares the Provisional, thereby requiring virtually no involvement by legal patent counsel other than to simply file the disclosure and pay the nominal Provisional filing fee – only $110.00 for small entities.  On the other hand, properly preparing a non-provisional, including the task of performing a novelty search (whether conducted by legal counsel or a third party professional search firm), analyzing those search results, drafting the Specification and Claims (particularly in light of the prior art background), having drawings prepared (usually by outside draftspersons), compiling an Information Disclosure Statement (IDS), and preparing all of the additional ancillary documents required for a non-provisional application, will likely cost anywhere from $6,000.00 to $25,000.00 – or more, depending on many factors, but primarily the technical complexities of the art and the invention.  Even to file a non-provisional application package for the simplest mechanical inventions will cost thousands.  And, if a full legal opinion is prepared on patentability (and sometimes including an additional legal opinion on “right to use” or infringement) will only add many more thousands to the bill.  If the inventor or inventors are less involved (more “hands off”) in the process – for whatever reason – that may add additional thousands to the total cost to file the non-provisional application.  As for USPTO filing fees on a non-provisional, there is the basic filing fee, the search fee and the examination fee.  Not including additional claims fees, e.g., more than 20 total claims ($26.00 each above twenty for small entities; $52.00 each for large entities) or more than 3 independent claims ($110.00 each above three for small entities; $220.00 each for large entities), the filing fees may easily cost around $1,000.00, more if for a large entity.  The total cost for preparing and filing a non-provisional application is significant by anyone’s budget.

There is simply no comparison between the costs of preparing and filing a Provisional with a non-provisional application.  Yes, they are entirely different animals, and a Provisional by itself will never mature into a patent.  But, given these vastly different cost components, filing a Provisional may be the only feasible – and logical - choice.

The last benefit that I wish to mention is that the invention the subject of the Provisional application is now officially and legally “patent pending.”  That fact provides benefit, value and a certain layer of “protection” to the invention.  Yes, it is true that anyone may practice the invention and you probably cannot do much about it.  After all, there is no patent and you will not know that the patent covers until it is issued.  Until then, there is no patent protection for an invention.  However, the label of “patent pending,” applied to the actual invention and any and all disclosures of it, will act as a deterrent to would be rip-offs (don’t use the “patent pending” label unless it actually is patent pending; to do otherwise is illegal).  “Patent pending” will also get you that meeting discussed above.  And, from a marketing perspective, “patent pending” is a forceful tool.  It adds legitimacy to the product in the eyes of the market.  There are more benefits to “patent pending,” but these are the most obvious.

At this point, the benefits of a Provisional patent application should be apparent.  While not a requirement in the patent procurement process, in many cases a Provisional may be the only viable alternative in order to preserve the inventor’s potential patent rights.  The relative low cost to file a Provisional is so significant that cost should not be a factor in considering whether to file.  Given the enormous upside to filing a Provisional, and considering that its cost for preparing and filing is perhaps 5% of that for a non-provisional, a Provisional patent application just may be the bargain of the century.

FREE DOWNLOAD: United States Patent and Trademark Office Brochure for Provisional Patent ApplicationHighly recommended resource for additional, specific information from the USPTO regarding Provisional Patent Applications.

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USPTO ‘s Statement of Features of Provisional Applications:

  • provides simplified filing with a lower initial investment with one full year to assess the invention’s commercial potential before committing to the higher cost of filing and prosecuting a non-provisional application for patent;
  • establishes an official United States patent application filing date for the invention;
  • permits one year’s authorization to use “Patent Pending” notice in connection with the invention;
  • begins the Paris Convention priority year;
  • enables immediate commercial promotion of the invention with greater security against having the invention stolen;
  • preserves application in confidence without publication in accordance with 35 U.S.C. 122(b), effective November 29, 2000;
  • permits applicant to obtain USPTO certified copies;
  • allows for the filing of multiple provisional applications for patent and for consolidating them in a single §111(a) non-provisional application for patent;
  • provides for submission of additional inventor names by petition if omission occurred without deceptive intent (deletions are also possible by petition).

For more information from the USPTO, click here.

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More on Provisionals . . .

Since June 8, 1995, the USPTO has offered inventors the option of filing a provisional application for patent which was designed to provide a lower cost first patent filing in the United States and to give U.S. applicants parity with foreign applicants.  Claims and oath or declaration are NOT required for a provisional application.  Provisional application provides the means to establish an early effective filing date in a patent application and permits the term “Patent Pending” to be applied in connection with the invention.  Provisional applications may not be filed for design inventions. 

The filing date of a provisional application is the date on which a written description of the invention, and drawings if necessary, are received in the USPTO.  To be complete, a provisional application must also include the filing fee, and a cover sheet specifying that the application is a provisional application for patent.  The applicant would then have up to 12 months to file a non-provisional application for patent as described above.  The claimed subject matter in the later filed non-provisional application is entitled to the benefit of the filing date of the provisional application if it has support in the provisional application.  If a provisional application is not filed in English, and a non-provisional application is filed claiming benefit to the provisional application, a translation of the provisional application will be required.  See title 37, Code of Federal Regulations, Section 1.78(a)(5). 

Provisional applications are NOT examined on their merits.  A provisional application will become abandoned by the operation of law 12 months from its filing date.  The 12-month pendency for a provisional application is not counted toward the 20-year term of a patent granted on a subsequently filed non-provisional application which claims benefit of the filing date of the provisional application. 

A surcharge is required for filing the basic filing fee or the cover sheet on a date later than the filing of the provisional application.

To receive more information on provisional applications, please visit the USPTO Web site or request a print brochure by calling 800-786-9199 or 703-308-4357.

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Lindsay Lohan Sues E*Trade for Superbowl Commercial

Seeks $100 Million for Alleged Use of Her “Likeness, Name, Characterization and Personality”

 

March 8, 2010 – Troubled actress Lindsay Lohan filed suit against E*Trade for its alleged use of her name, likeness and identity without her consent in one of its “talking baby” commercials that aired during the February 7, 2010 Superbowl game, as well as during the 2010 Winter Olympic games in Vancouver, British Columbia.

The commercial features two talking babies – a boy and his new girlfriend - engaging in a video conference.  The girl presses her new boyfriend why he didn’t call last night and then questions him as to whether he had “that milkaholic Lindsay” over instead.  That is the only alleged mention of Ms. Lohan in the commercial, although another girl baby jumps in front of the camera in the boy’s room in response to the “milkaholic” slur, saying “milk-a what?”  It is not clear if that second girl baby was meant to represent Ms. Lohan, although it certainly could be interepreted that way.

Ms. Lohan is seeking $100 million in damages, claiming that E*Trade wrongly used her likeness and identity by the referral, and further, that she has been, and continues to be, damaged by the “milkaholic” statement (apparently a poke at Ms. Lohan’s drinking and substance abuse problems).

 

 

In her suit, filed in the Nassau County venue of the New York Supreme Court, the lower trial level court for the state of New York, Ms. Lohan alleges that E*Trade misappropriated her name, characterization and personality for commercial gain under New York statutory law, as well as further violating her common law proprietary right to exclusive control of the commercial use of her likeness, name, personality and characterization.  In addition to the damages, Ms. Lohan seeks equitable remedies, particularly injunctive relief to halt E*Trade from airing the commercials.  She further seeks an Order compelling E*Trade to turn over to her all copies of the commercial.

A copyof the Complaint, captioned Lindsay Lohan v. E*Trade Securities LLC, E*Trade Bank, Joe John 1-X, Index No. 10-1006579, Supreme Court of the State of New York, Nassau County, may be obtained by clicking this link. 

For the time being, I will leave my analysis of the merits of Ms. Lohan’s claims for a future post.  That being said, however, as a point of reference and thought, had the same commentary been made during a comedy skit on Saturday Night Live, IMHO, Ms. Lohan would not have a snow ball’s chance.  When it comes to commercial use, the law in rights of publicity, likeness and identity take a very different twist.

This case will most defintely turn on the factual findings – was the use by E*Trade of the mere first name “Lindsay,” coupled with the “milkaholic” comment, a commercial use of her likeness, name, personality and characterization?  Watch the video and you decide.  Leave us your decision in a Comment, below.

 

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IP Watchdog Responds to Suit by InventHelp

Files Motion to Dismiss and Opposition to Preliminary Injunction

 

March 9, 2010 – IPWatchdog, one of the longest running Intellectual Property based blogs, and its founder, patent attorney guru Gene Quinn, responded to, in my opinion a totally frivolous lawsuit, filed by the infamous InventHelp seeking to “silence” Mr. Quinn and his site from airing the public - and notoriously well-known – grievances by enthusiastic inventors and product creators who have been defrauded by InventHelp.  InventHelp filed essentially a defamation suit in federal District Court in Syracuse, New York, seeking unspecified damages from IPWatchdog, as well as preliminary and permanent injunctive relief.

InventHelp sues IPWatchdog.com

Invention submission companies, such as InventHelp and others, like Davison, promise to patent, promote and market a customer’s “idea,” in exchange for substantial fees and costs.  Usually, as part of the process, such companies further promise to build prototypes, but, according to many individual complaints (found online and filed with the Federal Trade Commission) only crude, simple computer drawings are only provided.  In addition, allegedly, the inventions are uniformly never patented, nor are they promoted to “eager” companies seeking to market the customer’s product.

IPWatchdog had been merely airing publically available complaints by individuals who had allegedly been defrauded by InventHelp, as well as actions taken by government agencies, such as the FTC, to pursue invention submission companies seeking to take advantage of highly enthusiastic people seeking to make and live “the American Dream.”  Unfortunately, many deplete their remaining life savings in pursuit of their dream, only to end up with virtually nothing at the end of the process.

A simple “Google” search of “InventHelp” will reveal a plethora of complaints against the company by dissatisfied customers.  The same holds true for Davison, another invention submission company that has also been the subject of FTC actions in the past.

Significantly, InventHelp has been in trouble with the FTC before. In the early 1990′s, the FTC charged InventHelp with misrepresenting the nature, quality and success rate of the invention promotion services that it offered to customers.  The FTC alleged that, despite numerous representations by InventHelp to the contrary, virtually none of its customers earned more from their inventions than they paid for the invention promotion services.  In settlement, InventHelp agreed to pay $1.2 million in penalties and provide full disclosure as to its actual success rates to potential customers in the future.

In accordance with the FTC’s requirement, and by further requirement of the American Inventors Protection Act of 1999, 35 U.S.C. § 297, InventHelp currently states on its website (if you can find it – good luck) the following disclosure:

From 2007-2009, we signed we signed Submission Agreements with 5,336 clients.  As a result of our services, 86 clients have received license for their products, and 27 clients have received more money than they paid us for these services.

Hmmmmm.  Let’s think about this for a second.  As noted in IPWatchdog’s Brief in Opposition to the Motion by InventHelp for a Preliminary Injunction, according to InventHelp’s own representations, only 1.61% of InventHelp’s customers enter license agreements with industry, and a mere 0.51% of their customers receive more money then they pay for InventHelp’s services.

Let me ask, how does InventHelp actually “help” with an individual’s ”invention?”  I would submit the numbers speak for themselves.

In response to the Motion for a Preliminary Injunction, IPWatchdog offers the following defense to the allegations by InventHelp:

Invention promoters (commonly referred to as invention submission companies) have been the subject of significant scrutiny as a result of the multitude of complaints interposed by disgruntled consumers. The federal government has even stepped in and enacted laws specifically directed at invention promoters, and the degree of disclosure necessary to guard against taking advantage of the enthusiasm of prospective inventors, and the realities that very few inventors overcome the hurdle of finding a commercial market for the invention, despite the daunting costs facing such a naïve neophyte with visions of grandeur.

It is against this backdrop that defendants Eugene R. Quinn, Jr. (“Mr. Quinn”) and Renee Quinn (“Mrs. Quinn”) published articles and statements on a website located at www.IPWatchdog.com (“IPWatchdog.com”), which is operated by defendant IPWatchdog, Inc. (“IPWatchdog”). Defendants are not the impetus of the fair comment that abounds in the cybersphere. Their postings are mere echoes of the buzz present there. A simple Google search for invention promoters such as plaintiff Invention Submission Corporation t/d/b/a InventHelp (“Plaintiff”) will produce a plethora of statements by individuals promised far more than the monies they spent. These are the voices Defendants echo, and the fair comment offered.

Plaintiff’s motion for a preliminary injunction is long on page length, but short on content. It is supported by hearsay and self-serving statements that lack the specificity required by the laws Plaintiff seeks protection under. Although damage is alleged, it is unsupported and nonspecific. Preliminary relief is an extraordinary remedy. Plaintiff’s submission lacks the requisite proof necessary to support such relief, and its motion should be summarily denied.

For more on the suit, please see Mr. Quinn’s article of today’s date at IPWatchdog.

Copies of the main legal documents filed on behalf of IPWatchdog may be reviewed by clicking the following links:

Declaration of IPWatchdog Founder Gene Quinn in Opposition to Motion by InventHelp for Preliminary Injunction

Declaration of IPWatchdog Legal Counsel, Michael Oropallo, Esq., in Opposition to Motion by InventHelp for Preliminary Injunction

Memorandum of Law on Behalf of IPWatchdog in Opposition to Motion by InventHelp for Preliminary Injunction

Memorandum of Law on Behalf of IPWatchdog in Support of its Motion to Dismiss

The Internet Legal Advisor supports IPWatchdog and Mr. Quinn in defense of this suit.  Clearly, the First Amendment is at issue, and IPWatchdog has done nothing wrong, other than to further air the complaints by individuals who have been taken by invention submission companies.  There is nothing wrong with that – in fact, it is morally justified and encouraged.  If more people speak out, fewer inventors will engage the invention submission companies responsible for these acts and fall prey to their unscrupulous tactics.

 

* InventHelp logo is a Registered Trademark of Invention Submission Company, Pittsburg, PA

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Apple Sues Google Phone Maker HTC

Jobs claims HTC “stole” Apple’s “original technology”

 

In two law suits filed last week with the Office of the United States International Trade Commission and in the United States District Court for the District of Delaware, Apple sued HTC, the Taiwanese company that is the largest maker of smart phones running Google’s Android operating system, including the Nexus One, designed and sold by Google.

Apple claims that HTC phones running Android violated 20 of its patents, including the iPhone’s ability to recognize the touch of multiple fingers on its screen at once.  Since last fall, Google has been gradually adding multitough capabilities to phones running Android through software updates.

As reported in the New York Times, Steven P. Jobs, Apple’s chief executive, said in a statement: “We can sit by and watch competitors stean our patented inventions, or we can do something about it.  We think competition is healthy, but our competitors should create their own original technology, not steal ours.”

Apple's iPhone

Further, according the the Times’ report, Kevin Rivette, a patent lawyer and former vice president for intellectual property strategy at IBM, said “Apple is island-hopping, attacking first the Asian companies.  Then it can go after Motorola, gradually whittling away at Google’s base.  They wan to break the Android tsunami.”

In his Internet Patent newsletter, software patent buster Greg Aharonian states his belief that some of Apple’s patents would likely be found invalid.  According to Aharonian, most of the claims at issue in the suits will be found invalid under Sections 102 (novelty) and 103 (obviousness) of the patent statute, based on prior art that already existed at the time that Apple filed its patent applications.  Based on Mr. Aharonian’s analysis of the patents and the available patent and non-patent prior art that existed at the time of those patent filings, he believes that Apple will be denied the preliminary injunction it is seeking.  Such a ruling by the Court could seriously undermine Apple’s litigation strategies, but with the amount at stake and the size of Apple’s war chest, that would likely not be the end of the litigation.  According to Aharonian, ” a few [of the claims] will [prevail], and that’s the trick to patent assertions – get one to stick to the wall to force the damages.”

Damages in this case could be sizeable, although one must wonder at this stage the staggering amounts of evidence and economic theories that will be asserted on both sides to prove and disprove potential damages.

For a great detailed analysis of the suit, read Gene Quinn’s article at IPWatchdog.

A copy of the ITC Complaint, which includes the District Court Complaint, may be obtained by clicking here.

 

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Teen Sentenced to 15 Years in Prison for Facebook Blackmail

Teen Sentenced to 15 Years for Facebook Blackmail

 

 

Uses Facebook to trick students to send him nude photos and videos

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A Wisconsin teenager was convicted of using Facebook to blackmail fellow classmates and sentenced to 15 years in prison for his actions according to Associated Press report.

The teenager, Anthony Stancl, 19, of New Berlin, Wisconsin, plead “no contest” to two felony charges that he used the popular Social Media site to blackmail other male students into having sex with him.  Those charges included repeated sexual assault of a child, according to the AP report.

Stancl had been accused of creating a Facebook profile belonging to a non-existent teenage girl and then using it to convince more than 30 of his fellow male classmates to send him nude photos or videos of themselves.  Stancl then reportedly threatened to post the photos or videos on the Internet if those male students did not engage in some sort of sexual activity with him.  At least seven of the students have claimsed that they were coereced into sex acts, which Stancl allegedly documented with a cell phone camera.  The acts took place between the spring 2007 and the fall 2008.

About 300 photos of underage males, some of which were as young as 15, were found on Stancl’s computer, police told the AP.  Although not clear how the local police cracked the case, apparently Stancl originally had come under close police scrutiny in November 2008 after a bomb threat temporarily closed New Berlin High School.

Stancl had faced up to thirty years in prison for the crimes.


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Welcome Underground Licensing Profits Masterclass Participants

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Welcome Underground Licensing Profits Masterclass Participants

What better way to initiate a new site than by having the honor, privilege and opportunity to work for Yanik Silver by speaking in the final teleseminar of his Underground Licensing Profits Masterclass.  Wow!  And, it is with great honor to be able to speak with you, as a participant, in this exciting, new (and very fertile) area of Internet Marketing and Beyond.  I have more than twenty (20) years of experience practicing law and have developed extensive expertise in the field of Intellectual Property licensing.  I have been waiting for Internet and Information Marketing to more fully embrace creative licensing as a means of improving the bottom line and it is great to see Yanik leading the charge in this arena. 

As an added bonus to Yanik’s Underground Licensing Profits Masterclass, for the next week, I am making available to all Underground Licensing Profits Masterclass participants SIX (6) Intellectual Property Guides that I have compiled for your use.  These Reports and Guides are available as PDFs for your immediate download and are featured immediately below.  I have also uploaded my Notes/Outline for tonight’s call.  Please feel free to use my Notes as you please.

Again, it was a pleasure speaking to you tonight and answering your questions, and, of course, working with Yanik is a real trip.  Thanks all – and Welcome to The Internet Legal Advisor!   Our goal is to be your “go to” Internet, Intellectual Property and Web 2.0 Legal Resource Center.  Also, please visit the web site of my firm, Catalina & Associates, A Professional Corporation, for additional information regarding my Intellectual Property law practice.  To your Health, Wealth, Prosperity and Success, Richard

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Intellectual Property Reports - FREE Downloads

PDF icon February 23, 2010  Ten Essential IP Strategies – 10 Essential IP Strategies that Every Business MUST Implement to Protect its Intellectual Property, Increase Asset Value and Leverage Business Potential by Richard A. Catalina, Jr., Esq.

PDF icon February 23, 2010  Underground Licensing Profits Master Class - Class No. 6: Legalities of Licensing 2010-02-23.  NOTES/OUTLINE by Richard A. Catalina, Jr., Esq.

PDF icon February 23, 2010 The Internet Legal Advisor 2010 Guide to Copyright Basics by Richard A. Catalina, Jr., Esq.

PDF icon February 23, 2010 The Internet Legal Advisor Guide to the 2009 Revisions to the FTC Advertising Guidelines – LEGAL ALERT by Richard A. Catalina, Jr., Esq.

PDF icon February 23, 2010 The Internet Legal Advisor 2010 Guide to Trademark Basics by Richard A. Catalina, Jr., Esq.

PDF icon February 23, 2010 The Internet Legal Advisor 2010 Guide to Works Made for Hire Under the 1976 Copyright Law by Richard A. Catalina, Jr., Esq.

PDF icon February 23, 2010 The Internet Legal Advisor 2010 Guide to Fair Use Under Copyright Law by Richard A. Catalina, Jr., Esq.

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Richard A. Catalina, Jr., Esq. (45,372)
IP Strategist, Counselor and Patent Attorney
Managing Attorney and Principal, Catalina & Associates, A Professional Corporation
Principal and CEO, The Princeton Licensing Group LLC
 
Catalina & Associates
A Professional Corporation
1319 Park Street, Suite 100
Robbinsville, New Jersey 08691
Telephone: 609.259.1400
Fax:  609.259.1432
 
www.newtechlegal.com
e-mail: rcatalina@newtechlegal.com
 
Princeton Corporate Center
5 Independence Way, Suite 300
Princeton, New Jersey 08540
Telephone: 609.921.6491
Fax:  609.921.6490
 
304 Park Avenue South, 11th Floor
New York, New York 10010
Telephone: 212.475.4838
Fax:  212.260.0529

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