Category Archives: Advertising

The “Advertising” post and article Category. Advertising law does exist! Be careful what you say, what you use and how you say it. From rights of publicity and misappropriation of likeness and identity, to comparative advertising claims under the Lanham Act, to substantiation, to FTC regulatory actions and compliance – The Internet Legal Advisor has all corners covered to keep you out of hot water!

Lindsay Lohan Sues E*Trade for Superbowl Commercial

Posted on March 12, 2010 by Richard

March 8, 2010 – Troubled actress Lindsay Lohan filed suit agains E*Trade for its alleged use of her name, likeness and identity without her consent in one of its “talking baby” commercials that aired during the February 7, 2010 Superbowl game, as well as during the 2010 Winter Olympic games in Vancouver, British Columbia. Ms. Lohan is seeking $100 million in damages and equitable remedies, including injunctive relief. Continue reading →

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