Category Archives: Email, Internet and Direct Marketing

The Primary Category for legal developments, news, strategies and counsel to help pump up your ROI and keep you out of legal hot water at the same time. The law is finally moving to catch up with this market and compliance issues are evolving quickly.

The FTC’s Top 10 List of Internet Fraud and Scams

Using actual consumer complaints, the FTC has created a consumer fraud database and law enforcement officials have identified the top 10 “DOT CONS” on the Internet. The following is a continued compilation of what the FTC has identified as the top 10 Internet scams. Should you encounter any Internet fraud, complaints may be filed on-line with the FTC. Continue reading

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Credit Cards and the FTC Take Stance Against “Negative Option” and “Forced Continuity”

Membership sites are a phenomenal business strategy for boosting revenues exponentially on a recurring basis. However, in attracting those initial customers to “sign on” one must be very, very careful not to cross the legal lines of “negative option” and “forced continuity.” Make sure that your Membership Site is FTC and credit card company compliant – not only to make sure you get paid, but to keep you from getting into hot legal waters. Continue reading

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