Category Archives: In the News

General news and information in the chaotic, ever-changing landscape of Intellectual Property, Internet, Technology, Advertising, Internet Marketing, Email and Direct Marketing, Social Media and Web 2.0, Brand & Product Development and Licensing Law and Value Enhancement Strategies

Nestle, GreenPeace, Social Media, Palm Oil and Orangutans

Rather than deal with the controversy on its Facebook Fan page, Nestlé ignores it, instead choosing to issue a statement on its corporate website. In essence, Nestlé abandons its Facebook Fan page, surrendering it to the community now against it. The very beauty of 2.0 and Social Media is that it belongs – perhaps not legally, but certainly in practical manner – to the community. But, in this case, Nestlé established the community and the citizenry has gathered at the castle to petition the king. Would it not make sense for the king to address the subjects’ greivances? The king has fled and the community has seized the Nestlé Fan page and made it the community voice against Nestlé. Continue reading

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Lindsay Lohan Sues E*Trade for Superbowl Commercial

March 8, 2010 – Troubled actress Lindsay Lohan filed suit agains E*Trade for its alleged use of her name, likeness and identity without her consent in one of its “talking baby” commercials that aired during the February 7, 2010 Superbowl game, as well as during the 2010 Winter Olympic games in Vancouver, British Columbia. Ms. Lohan is seeking $100 million in damages and equitable remedies, including injunctive relief. Continue reading

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IP Watchdog Responds to Suit by InventHelp

IPWatchdog, one of the longest running Intellectual Property based blogs, and its founder, patent attorney guru Gene Quinn, responded to, in this writer’s opinion a totally frivolous lawsuit, filed by the infamous InventHelp seeking to “silence” Mr. Quinn and his site from airing the public – and notoriously well-known – grievances by enthusiastic inventors and product creators who have allegedly been defrauded by InventHelp. Continue reading

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Apple Sues Google Phone Maker HTC

In two law suits filed last week with the Office of the United States International Trade Commission and in the United States District Court for the District of Delaware, Apple sued HTC, the Taiwanese company that is the largest maker of smart phones running Google’s Android operating system, including the Nexus One, designed and sold by Google. Apple claims that HTC phones running Android violated 20 of its patents, including the iPhone’s ability to recognize the touch of multiple fingers on its screen at once. Continue reading

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